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Thrillers, Fillers and Spillers: Cultivating Your B2B Content Garden
As a gardener, I’ve learned that the secret to a beautiful mixed border or container planting is to assemble just the right combination of thrillers, fillers and spillers. The same is true for your B2B...
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Content: From Collateral to Core Business Asset
Most B2B marketers have embraced content marketing as the key to unlocking empowered buyers’ attention. We know it’s the right thing to do, but what’s the right way to do it? What kind of content do...
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Buyer-Centric Marketing Roadmap for 2012
Buyer-Centric Marketing is an excellent discipline that we have been using at BNJ to help both existing and new clients establish a strong strategic framework. Rooted in insights about your buyer’s...
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5 Steps to a Buyer-Centric Content Audit
It takes two to tango, but in the dance between B2B buyers and sellers, it’s now buyers who lead. That means inbound marketing–getting found online through search engines and social channels–has become...
View ArticleDoes Your B2B Inbound Marketing Experience Support the Buyer’s Journey?
Once upon a time, B2B websites were designed for awareness and outbound marketing programs were employed for lead production. Thanks to social media and expanded options for content distribution,...
View Article5 Rules for Inspired Blogging in the New Year
This is not a post about how quality content can be your best tool for inbound marketing. And I’m not going to talk about why it’s important to engage your audience in the social space. There are...
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BNJ Invents Target Profile Posters
In our continuing drive to improve Buyer Centric Marketing, we have come up with Target Profile posters. These posters are placed in our offices and in our client’s offices. They are a testament to...
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Babcock & Jenkins Repeats as Content Marketing Agency of the Year Finalist
Nomination tops off five silver awards for Portland-based B2B demand generation experts. After winning Content Marketing Agency of the Year in 2012, Babcock & Jenkins returns to the Content...
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